Tara McDonough: It depends on the context. Does the site provide mainly text for people to read? Does the site contain tools for people to use? Or do people just browse passively?

John David Lamb: The usage here depends on context.

John Russell: A bit techie but it and viewers seem more common than readers (which assumes too much from our clients).

Yocheved Golani: Visitors is a commonly understood and preferred form of usage.

Lisa Karam Middleton: While we don't have a policy on this, we would probably refer to our Web readers as visitors.

Jodi Lipson: Depends on if I'm tracking visitors to the Web or reads of our printed publications.

Charlotte Fox Luttrell: They are more than readers, less than users. They are all visitors.

Lori Seng: This one is reliant upon what kind of business you are in...

Paul Mulligan: All our sites are for technical users.

Carrie Garbas: Everyone knows you don't read the Web, you scan.