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Bio
Promotional e-mail differs from direct mail

Kim MacPherson
Kim MacPherson is president of SellingByDesign.com, a Maryland-based online direct marketing firm that specializes in web and e-mail promotional copy and design.

Her site, www.sellingbydesign.com, contains tips and other materials on online copywriting. She also has a page on employment opportunities.

For additional tips, visit the archive of her columns at ClickZ Network (www.clickz.com). Just type "MacPherson" in their search box to bring up her columns.

Before turning to online marketing, MacPherson worked on high-dollar direct mail. She found the transition to online marketing quick and painless. In fact, she prefers its accelerated pace and quick turnaround.

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