Writing That Works 2000 Issue Notes
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Bonus Point
Online NewsRoom cuts cost, improves service
(Maceluch recommends Shel Holtz's book on Internet PR)

Dan Maceluch
Dan Maceluch read widely in preparing to set up the Royal Bank's NewsRoom site. One source was Shel Holtz.

Read an interview with Holtz, "Make employees part of your online PR program," in the February 1999 Writing That Works, pp.6-7.

That issue also contains a review of Holtz's 1999 book, Public Relations on the Net: Winning Strategies to Inform and Influence the Media, the Investment Community, the Government, and More!

Holtz's Web site, www.holtz.com, also offers resources and links to other useful sites.

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