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Bio
Writing copy in the Age of Skepticism

Herschell Gordon Lewis
An internationally know marketer, Herschell Gordon Lewis was chairman of Communicorp, a direct marketing agency, and has spoken to meetings of national advertising and marketing associations in Europe, Asia, Africa and South America.

He now heads Lewis Enterprises.

Lewis has written 24 books, the latest being the second edition of On the Art of Writing Copy (AMACOM, 2000, 412 pp., $29.95 plus s&h; 800/714-6395; 212/903-8312). A review appeared in the June 2000 issue of Writing That Works.

Other titles include The Complete Advertising and Marketing Handbook (a review is forthcoming), Selling on the Net (see a review in the November 1996 issue of Writing That Works), The World's Greatest Direct Mail Sales Letters (see a review in the April 1996 issue) and The Advertising Age Handbook of Advertising.

Note to subscribers: If you'd like to read other WTW interviews with Lewis, see "Why are consumer sales letters longer than business sales letters?" in the October 1996 issue, "Rules to break and keep in writing direct mail" in the June 1996 issue and "Punctuation vital when you write important pitch letters" in the April 1996 issue.

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