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Jan Thomas Johnson
Keep the gatekeepers -- journalists -- distinct from their audiences, advises Jan Johnson. When you write a pitch letter, don't make references to what your product or service can do for the recipient but for his or her audience. Keep a more elevated tone in addressing journalists than you would in writing for your end audience.

Bio
Send a focused message to a specific audience

Jan Thomas Johnson
Jan Johnson writes and anchors network news broadcasts for National Public Radio. She also works part time managing and editing Internet services for the Associated Press radio and television news division in Washington, D.C.

She serves as a writing, media and public relations consultant for such clients as the American Architectural Foundation and the National Trust for Historic Preservation.

An award-winning journalist, Johnson has been a radio and television reporter, anchor, news director, national news editor and station operations manager for networks and stations from Phoenix to Washington, D.C. She wrote and anchored hourly newscasts and special programs for NBC Radio News and the Mutual Broadcasting System. She has been executive producer of numerous television programs.

She was director of media relations for the American Institute of Architects and has taught writing for public relations at George Washington University.

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