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Bio
Use e-mail to supplement paper direct mail

Bob Bly
rwbly@bly.com
http://www.bly.com
http://www.espeakeronline.com

Robert W. Bly is a freelance copywriter and advertising consultant specializing in conventional and Internet direct mail.

He has written more than a dozen books, including The Perfect Sales Piece: A Complete Do-It-Yourself Guide to Creating Brochures, Catalogs, Fliers, and Pamphlets, The Elements of Business Writing, Targeted Public Relations and (with Gary Blake) The Elements of Technical Writing.

His latest book, Internet Direct Mail: The Complete Guide to Successful E-mail Marketing Campaigns (written with Steve Roberts and Michelle Feit), is being published in October 2000 by NTC Business Books.

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