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Apex Awards 2005

The APEX Awards attract many outstanding entries. Of the nearly 5,000 entries in APEX 2005, just 100 Grand Award Winners were selected. Many of the following selected Grand Award Winners include judges’ comments, and, where available, links each entrant’s winning entry.

Where direct links to a specific publication or project are not available, we’ll link to the organization’s main Web site and/or closely related pages. Links are current when posted, but are subject to change and revision by the award-winning entrants. For example, the link may take you to the latest issue of a winning entry, but not the exact award-winning issue.

You’ll find judges’ comments about the 2005 Grand Award Winners.


Lexus Luxury Fall 2004

Elisa Liehr, Liehr Marketing and Communications, Inc., Rolling Hills Estates, CA. “These folks know their audience. An exceptionally elegant – indeed, luxurious – publication effectively represents the tone Lexus wants its dealers to set for customers. Top drawer copy, graphic design, illustration and photography make this one a keeper.”


Monya Keane, Senior Manager, Employee Communications, EMC Corporation, Hopkinton, MA. “Simply a beautiful ‘packed’ layout … eye-catching photos and sidebars, clean attractive type with excellent heads and decks. Everything in this design works well together and does a tremendous job reinforcing the text.”

Business Tips Newsletter

Kristin Paxton, Manager and Haley Hwang, Web Editor, National Association of REALTORS, Chicago, IL. “Clean, readable design showcases just the right amount of copy and links to extremely well-written features. An enjoyable and informative read, even for those not in the business.”

Workspan Weekly

Ryan Johnson, Director, Public Affairs and Research, WorldatWork, Scottsdale, AZ. “The old newsletter was quite good; the new one is superb. Top marks for organization, format and content.”

One Country, Volume 15 Issue 4, Jan-Mar 2004

Brad Pokorny, Editor, One Country Newsletter, Baha’i International Community, New York, NY. “Passionate, superbly-crafted copy pulls the reader along in this simple, elegant design with fresh, appealing spreads and clean typography.”

Inside Our Schools

Patricia M. Burgio, Community Relations Coordinator, Lancaster Central School District, Lancaster, NY. “What an appealing and inviting electronic newsletter. Very apt nameplate design (incorporating a pencil creating the handwritten name) and a nice legible yet informal san serif font. A pseudo-handwritten font is used for letters to the editor, itself a nicely presented page – and letters pages don’t just ‘happen.’ In all, a fine example of what a school district staff newsletter should be.”

Magazines & Journals

Helping You Prosper

Chamie Deters, Vice President, Manager, Private Bank Client Communications, Bank of America, New York, NY. “A superbly designed and written magazine offers intricate (and interesting) dynamic spreads, pleasing typography, first rate photos and thoroughly researched, tightly written features. The exceptionally appealing contents page is a bonus. From cover to cover this one exudes quality.”


Kenna Simmons, Senior Account Supervisor, Edelman, Atlanta, GA. “Cutting edge typography, beautiful, striking heads and decks, lovely, varied spreads, imaginative photo editing and extremely inviting and readable features make this a wonderfully appealing magazine.”

American Spirit, November/December 2004

Hammock Publishing, Nashville, TN. “Marvelous spreads with first rate photography, illustrations and type set the stage for compellingly written features. This meticulously crafted, exceptionally designed and written magazine is absolutely top-drawer.”

Investor, June 2004

T. Rowe Price, SmartMoney Custom Solutions, New York, NY. “Appealing graphics, including effective eye-catching sidebars, showcase well-written, very clear discussions of complex financial topics. The magazine is perfectly tuned to the needs of its target audience.”

Trade Show Executive – Dig This!

Darlene Gudea, Publisher and Editor and Mark Feldman, President, Feldman Communications, Trade Show Executive Magazine, Torrance, CA. “This substantially upgraded magazine offers a bright and dynamic layout, substantive, well-researched copy and clean, attractive typography, illustration and photography.”

Educational Leadership, December 2004/January 2005

Marge Scherer, Editor in Chief, Association for Supervision and Curriculum Development, Alexandria, VA. “A superbly planned and crafted magazine, whose editors clearly understand their readers. Exceptionally well-executed ‘theme’ issues offer a wide variety of content within a tightly focused topic – whether it’s teaching writing or language learning. Clean layouts, appealing photography, readable type and well-written features round out this world-class publication.”

Executive Update

The Executive Update Team, Center for Association Leadership, Washington, DC. “Informed writing, interesting, well-edited features, dynamic spreads with appealing photography, readable type, and effective use of screens and sidebars – all combine to make this a top-drawer magazine.”

a Common Place Magazine

Pearl Sensenig, Editor, a Common Place Magazine, Mennonite Central Committee, Akron, OH. “In terms of design, this magazine is in a class of its own. Exceptional photo spreads, nicely taken and cropped photos, beautiful illustrations and creative and effective use of captions make this a superior magazine design.”

Today’s Officer

Warren S. Lacy, Editor in Chief, Military Officers Association of America, Alexandria, VA. “An inviting contents page, gorgeous spreads, photography and type, and a crisp organized copy flow set the stage for exceptionally interesting feature articles and columns. This one’s a keeper.”

PLUM Magazine

Office of Communications, American College of Obstetricians and Gynecologists, Washington, DC. “Top drawer design and copy – beautiful photo spreads and functional type and captions reinforce the useful, interesting features. This magazine knows its audience.”

Forum Magazine

Suzi M.Wirtz, CAE, Director of Communications, Association Forum of Chicagoland, Chicago, IL. “Spectacular, elegant and effective design, from the dynamic cover and well-designed ‘teaser’ contents pages to the strikingly-illustrated and photographed spreads and clean legible type. What’s not to like?”


Katie Mosher, Managing Editor, North Carolina Sea Grant, Raleigh, NC. “This is a magazine that exudes quality … compellingly written, interesting articles, gorgeous photo spreads, clean legible typography, effective sidebars and a nicely designed contents page. Not a lot more you could ask for.”

Northern Horizons (pdf)

Karen Wallingford, University Editor, Northern Michigan University, Marquette, MI. “This is one alumni magazine that gets it right, with superb in-depth coverage of alumni careers. Effective use of photos and photo spreads complements the crisp, interesting top-level writing, with a superb editor’s eye for the stories that truly matter.”

Magapapers & Newspapers

Endocrine Today, May 2004

Endocrine Today Staff, Endocrine Today, Thorofare, NJ. “In-depth and exceptionally well-researched feature series written for a technical audience (but with such clarity that a nonprofessional can also understand them and find them interesting as well) form the foundation of this periodical’s editorial strategy.”

PhotoMedia, Fall 2004, Studio Successes

Gary Halpern, President, The PhotoMedia Group, Inc., Seattle, WA. “Exceptionally well-chosen, cropped and presented. Photographs displayed in spectacular spreads with clean, readable type, nice sidebars and marvelously useful, substantive captions (our favorite kind)!”

Sandia Lab News, October 15, 2004

Sandia Lab News Staff, Sandia Lab News, Sandia National Laboratories, Albuquerque, NM. “A warm, personable writing style throughout invites readers in and then informs and entertains them with succinct, interesting features, effective caption and headline writing, and an obvious grasp of the technical, scientific content. A superior example of a well-written employee publication.”

Urban Horizon Summer 2004 Tabloid

Cynthia Reid, Vice President of Marketing/Communications, Greater Oklahoma City Chamber, Oklahoma City, OK. “An extremely appealing, compact-format magapaper showcases well-chosen photos and nicely rendered illustrations in simple yet striking spreads. The copy is tight and the articles read well – and they’ll be well read.”

X-Press Special X-43A Edition

Code T, NASA Dryden Flight Research Center, Edwards, CA. “Cutting edge, well-written feature articles pull readers in and hold their attention, while bold attractive spreads, interesting photo spreads and clean, readable typography reinforce the content, making this special edition one to keep.”

Annual Reports

Minnesota State Colleges and Universities System Annual Report 2003

Joshua G. Kohnstamm, President, Kohnstamm Communications, St. Paul, MN. “An annual report on a mission. Well-thought out, well-planned, tightly written to convey the results to key audiences, with a deliberately low-key, non-flashy ‘look’ – yet this annual report makes very effective use of tri-tone photography, satin finishes and functional charts to reinforce the copy – and show that not every annual report needs four-plus color.”

San Diego County Regional Airport Authority 2004 Annual Report

Marlee J. Ehrenfeld, President and Creative Director, MJE Marketing Services, LLC, San Diego, CA. “Beautiful horizontal spreads, top drawer photography and appealing readable type make for an outstanding annual report design.”

National Children’s Center Annual Report

Jessica Bernstein, Degarmo Creative, Bethesda, MD. “A striking layout, presented in simple, superbly clean and elegant spreads. Readable type and an interesting copy approach, linking each service to staff and client comments. Very nicely done.”

Lawson Health Research Institute – Discovery is just the Beginning

Jayne Graham, Special Projects Manager, Lawson Health Research Institute, London, Ontario, Canada. “Annual reports can quite often have a pedestrian feel to them. But not this one. Clean, simple yet very effective spreads, readable type, striking photography and crisp, interesting copywriting makes this a standout in a succinct and compact package.”

JCC Association Annual Report

Miriam Rinn, Communications Manager, JCC Association, New York, NY. “Warm, inviting, appealing spreads, clean type, nicely chosen and cropped photos, crisp copy and interesting, involving stories about individual achievements and experiences – all combine to create a report whose sum is greater than its parts.”

2004 Annual Report, Trust

Department of Communications, Northwestern Memorial Hospital, Chicago, IL. “Print quality second to none, beautiful, elegant typography and exceptional photo images printed large as stunning duotones make for an extraordinary backdrop to powerfully written stories about the people whose lives were saved or made better by the hospital. A tour de force.”

Tampa General Hospital 2003 Annual Report

Donna Gebbia, Marketing Manager, Tampa General Hospital, Tampa, FL. “What a remarkable story of the healing arts, compellingly told through words and pictures. An exceptionally effective, world-class annual report.”

Orchestrating the Lead – 2004 Annual Report

Drexel University’s LeBow College of Business, Office of External Affairs, Philadelphia, PA. “The old annual report was pretty good. This new one is a tour de force. The visuals are excellent, spreads are dynamic, bold and interesting, with crisp, lively type and imagery that keeps the viewers viewing … until they start to read. Copywriting is succinct, crisp and interesting – definitely top drawer with a lovely use of imagery from classical music, from the ‘overture’ through the ‘movements’ to the ‘final opus.’ Nicely done. A most original annual report, exceptionally well-produced.”

Brochures, Manuals & Reports

Parthenon Publishing: Custom Publishing is our Turf

Parthenon Publishing, Nashville, TN. “Clever theme reinforces a beautiful presentation with top-drawer spreads and illustrations. Clean, simple type and first-rate print quality round out the package.”

24 Hour Cribside Assistance: The New Baby Manual for Dads

Region of Peel, Brampton, Ontario, Canada. “Delightfully funny copy – clear, simple and direct … reinforced with functional visuals and cleverly written, using a ‘new car owner’s manual’ analogy(Inspired by Click4reg.

Reaching Retirement

Participant Education – R&D, The Vanguard Group, Malvern, PA. “Thoroughly researched, thoughtfully organized in a durable 3-ring binder format, and crisply written and illustrated, this exceptional retirement planning manual leaves no detail uncovered. It’s a keeper.”

Health Care Buyer

Jennifer Sellers, Managing Editor, Vitality Communications, Greensboro, NC. “An incredibly comprehensive resource – part directory, part learning guide, with well-written vendor profiles, informative comparison charts and helpful well-written articles. The whole is definitely greater than the sum of its parts.”

Long Term Care Guide

Janet Hughes, President, Janet Hughes and Associates, Wilmington, DE. “A thoroughly researched and wonderfully presented guide to choosing a long-term care facility in Delaware. This calm, clear, helpful guide puts readers at ease – important when dealing with such a stressful topic. The included CD video is an exceptionally well-presented, in-depth overview which complements the printed guide and detailed checklist very effectively.”

A Guide to the Missouri Botanical Garden

Peggy Lents, President, Lents and Associates, LLC, St. Louis, MO. “This gem of a compact guide offers superb photography and interesting copy, showcased in very inviting spreads. A well-organized and useful guide which will surely be kept handy in many an auto’s glove box.”

Lawrence Academy Viewbook and Brochure Package

Karen Healey and James Healey, Designers, Peapod Design, New Canaan, CT. “Spectacular, bold, dynamic viewbook featuring action photo spreads nicely presented on quality matte paper stock, legible serif type with bold, effective heads, decks and captions. Beautiful screen tones, appealing spreads, and warm, inviting copy round out this exceptional package.”

Small Capital Business Guide

Sophia Dower, Content Manager, Words’worth Publishing, Johannesburg, Gauteng, South Africa. “A clever booklet, which seems to have thought of virtually everything a new small business owner might need to know and then presented it with clear, succinct, interesting copy framed by interesting well-illustrated spreads. A first-rate effort.”

AICR Guide to Healthy Dining Out

Catherine Wolz, Associate Director of Education, American Institute for Cancer Research, Washington, DC. “A brilliant concept, clearly explained in a legible, attractive and well-written brochure, complete with a pull out mini-pocket guide (business card size) small enough to carry in your wallet.”

Health and Development

Luisa Menjivar, Senior Media Specialist, International Monetary Fund, Washington, DC. “Well-researched and appealingly written articles beautifully presented with clean, legible type and substantive photos, illustrations and graphs. Nicely done.”

Risk Communication

Kristin Manke, Communications Specialist, Pacific Northwest National Laboratory, Richland, WA. “Thoroughly researched, superbly written and presented, this text is an impressively complete, yet easy reading, look at risk communication. No detail is overlooked from the contents page to the exceptionally well-prepared index.”

KUA Energy Guide

Chris M. Gent, Manager of Corporate Communications, Kissimmee Utility Authority, Kissimmee, FL. “This beautifully done energy guide mimics the look and feel of an old-fashioned notebook, complete with blue-lined note paper and typewritten copy (with handwritten notes for emphasis). Clearly written copy, aided by superb charts, graphs and illustrations, gets the points across telling customers why their electric bills are rising and what to do to trim them. The front cover note, ‘Property of Sherlock Ohms’ is a nice play on the title, ‘The Case of the Rising Electric Bills.’ A world-class effort.”

“We’re Listening” – Profiles 2005 Media Kit

David Kratzke, Manager of Creative Services, National Kitchen and Bath Association, Hackettstown, NJ. “One of the most striking media kits we’ve seen. Gorgeous spreads with marvelous heads, decks and captions, lush photography and clear, succinct copy. A first-rate package.”

Video & Electronic Publications

Multicultural Communications Guide

Blue Cross Blue Shield of Florida and Health Ink Communications, Yardley, PA. “Not the usual preachy ‘aren’t we all wonderful’ diversity pablum. To the contrary, this marvelous online Multicultural Diversity Guide gives very insightful advice on unique characteristics of different cultures, ways communication can be misinterpreted in a healthcare setting and practical advice on how to avoid such problems. A very well-thought thorough and written guide.”

Advance in the Treatment of Pediatric Acute Refractory and Relapsed Leukemia: Round Table Discussion

Monica Nicosia, Ph.D., Project Director and Senior Director, Medical, Meniscus Limited, West Conshohocken, PA. “An exceptionally well-researched and written presentation in a clearly illustrated easy to understand format.”

PLATO Teaching and Learning Enterprise Demo

April Nelson, Senior Communications Specialist, PLATO Learning, Inc., Bloomington, MN. “Well-designed visuals, crisp effective copy and a nice narrative flow make for a persuasive demo.”

Our North Coast Watersheds

Emily Wilson, Outdoor Education Research Assistant, Cleveland Metroparks, Cleveland, OH. “Superb teaching tool with interesting visuals, top-rate photography, appealing video and tightly-written informative scripts. Nicely done.”

Treatment of Club Foot

LifeBridge Health Marketing Department, LifeBridge Health, Baltimore, MD. “A complex medical topic presented within a clearly understandable way with well-written scripts and warm, inviting videography. The tone is encouraging and calming – just what’s needed for this topic.”

Lest We Forget

Terry Simzer, Manager of Communications, Upper Canada District School board, Brockville, Ontario, Canada. “A moving presentation with solid photography and a crisp, well-written script. The story stays with you long after you’ve seen it.”

Web & Intranet Sites

Nextel Communications Intranet Portal

Jen Wachtel, Director, Employee Web Services, Nextel Communications, Naperville, IL. “This is an in-depth, thoroughly researched and planned site redesign. The site designers never lose sight of their most important objective – making site information easy to find and use. Their use of page structure, design for readability and navigation methods gets the job done. An exceptional effort.”


Internet Communications, SRP, Phoenix, AZ. “The original site was pretty good; the redesigned site is superb. Clear, crisp organization, fast, easy navigation, and actionable elements/buttons/links grouped together in an easy-to-understand format. Well done!”


Bonnie Zielinski, Vice President, Director of Design, Identicomm LLC, Rochester, MI. “Sparkling photography in spectacular black and white, in a clean, elegant minimalist Web site that makes extraordinary use of ‘black space’ and gray tonalities. A one-of-a-kind.”

Fairfield University

Martha Milcarek, Assistant Vice President for Public Relations, Fairfield University, Fairfield, CT. “This university Web site fairly shouts ‘quality’ but in a quiet way. An elegant, buttoned down design uses superb graphic design and efficient, fast navigation to deliver page after page of exceptionally well-organized, crisply written copy. It is an enormous site and one that is enormously useful.”

Center for Problem-Oriented Policing Web Site

Professional Development Program, Rockefeller College, University of Albany, Albany, NY. “Superbly researched and written reports clearly convey useful, actionable information in this easily-navigable, well-designed site.”

Envirokids: kid tested, mother (earth) approved

Amy Turner, Community Relations Assistant and Sarah Amber Langin, EnviroChallenger Educator, City of Tacoma, Tacoma, WA. “What a great, fun site for kids (and grown ups, too!). Fast, jazzy, lots of interesting activities, how-to tips and projects. It’s a new world out there, and this site’s on the cutting edge.”

NOVEC Outage Map

Becky Whitelock, Director of Communications, Laura Cotterman, Contractor and Tony Weaver, Operations Director, Northern Virginia Electric Cooperative, Manassas, VA. “The best ideas are often the simplest – a Web-based, real time outage map, which shows you, at a glance, where any current outages are. Click on the flashing map dots and get more detailed information. Outage reporting fact sheets and very useful tips on how to prepare for, and cope with, power outages, round out this Web site section. Nicely done.”


Eric Rehl, Director of New Media, United States Bowling Congress, Greendale, WI. “A complex site – actually multiple sites in one – but superbly organized, with quick, clear navigation and a massive array of information and educational material. A heavy duty site, meticulously executed.”

Campaigns, Programs & Plans

First PERSON Communications and Education

Jacqueline Fearer, Director, Strategic Marketing Communications, Fidelity Investments, Marlborough, MA. “A complex topic, clearly explained and carefully targeted to multiple, distinctly different audiences. Crisp copy, clear effective graphics and a coherent message make for an outstanding campaign.”

Changing Healthcare Behaviors through Communication

Kara Wipf, Consultant, Mercer Human Resource Consulting, Chicago, IL. “Soaring healthcare costs are the motivator for this carefully planned, well-researched and comprehensive campaign to encourage employees to be more proactive in making decisions about their health and healthcare. Copy and design are first-rate.”

Franklin & Marshall College – Recruitment Campaign

Cary Jordan, Associate Editorial Director, Stamats, Cedar Rapids, IA. “Beautifully designed and photographed, with an extremely well-thought out layout, this recruitment package gives a thorough, in-depth view of student life. The copywriting is exceptional, and the combination of facts and student vignettes is quite appealing – and involving. A compellingly persuasive, inviting package which is absolutely first-rate.

Making the Most of Your Benefits with Detective B. Savvy

Sarah Bordash, Benefits Administrator, Mary Moessinger, Director of Internal Communications and Jamie Heckler, Senior Graphic Designer, PR Newswire, New York, NY. “Cleverly thought out employee benefits communication campaign uses a deft combo of crisp, easy-to-understand text and functional thematic cartoons to keep staffers reading – and understanding. Exceptionally well done.”

89th Annual Convention and Exposition

Michelle Delapenha, Graphic Designer, NASSP, Reston, VA. “Clean design, effective eye-catching graphics (such as the nicely done, hand annotated calendar or the promo brochure’s back cover) excellent organization of conference handout materials, a consistent and attractive graphics theme for the conference materials with a clever melding of both education and the icon of the Golden Gate Bridge in the conference logo – all that and clear well-written copy combine to make this a top-drawer convention package.”

Well Beyond Healthcare

Marketing Communication, Saint Francis Medical Center, Grand Island, NE. “An intensely powerful message of warmth, caring, compassion and competence – effectively delivered in video, audio and print. They clearly know who they are and how to convey it.”

Stuck on SAU campaign

University Communications, Spring Arbor University, Spring Arbor, MI. “Clever, fun visuals tell the story, with superb photo spreads, functional captions and interesting text. This is a brilliantly prepared viewbook whose creators fully understand their intended audiences of prospective students. And that’s just one piece of the campaign. Other brochures are just for parents including a very well-designed ‘how do you pay for it?’ brochure.”


GW Medical Center Office of Communications and Marketing, The George Washington University Medical Center, Washington, DC. “Spectacular design, with clear, simple, easy to understand copy and top-drawer photos and illustrations presented in dynamic, appealing spreads. This integrated, print and multimedia campaign works exceptionally well.”

Catholic Schools Week Marketing Kit

Communications Office Staff, National Catholic Educational Association, Washington, DC. “Thoroughly researched, well-designed, crisply written, this is an inviting and appealing campaign. Each element builds on the last, to create an extremely effective communications vehicle.”


A Daughter’s Goodbye

Lisa Dionne, Editor and Ann D. Gross, Author, Caring for the Ages/LWW, New York, NY. “A bittersweet story, told with compassion, intensity and an impressive command of the language arts.”

Alluring Liguria

Tom Mueller, Hemispheres, Greensboro, NC. “Writing that beckons with incredible, almost magical imagery – every paragraph a painting in words.”

The Next do-it-yourself Mac

Kelly Lunsford, Senior How-To Editor, Mac Publishing LLC, San Francisco, CA. “One of the hardest types of writing, this ‘do-it-yourself’ piece is a crisp, interesting and exceptionally clear example of top-drawer how-to writing.”

Outsourcing, Like a Brutal Beating, is Good for You

Ronald Khol, Editor, Machine Design Magazine, Cleveland, OH. “A cleverly (and passionately) written, persuasive editorial on an important economic policy issue. Perceptive, with a deftly handled tone – at times mildly sarcastic, but aptly so – and crisply intense, this editorial leaves the reader saying, ‘Yes!’”

DNA Dragnet

Mark Hansen, Senior Writer, ABA Journal, Chicago, IL. “Powerfully written narratives combine with tight, compelling newswriting and testimonial analysis to create a useful, informative and highly readable article.”

The Water Guy

Pierre Home-Douglas, Contributing Editor, American Society of Engineering Education, Washington, DC. “Engineer as sleuth – a riviting story colorfully and effectively told.”

Road & Rec Magazine – Fall 2004 – “Driving & Dying”

MSgt Michael Orr, Ground Safety NCO, HQ U.S. Air Force Safety Center, Kirtland AFB, NM. “A terribly moving story, told with clarity and passion.”

The Tides of War

Jim Hiney, Editor, Texas Sea Grant College Program, College Station, TX. “A fascinating story, compellingly told, it pulls the reader in and won’t let go. This four-part feature gives readers a ‘you are there’ experience of Civil War naval battles and skillfully weaves those events into the larger strategy of the naval war itself. Remarkably well done.”

2005 Marketing Outreach Articles

Connie Totten-Oldham, Manager, Marketing Strategy & Support, U.S. Postal Service Marketing Department, Washington, DC. “Very effective, clearly written and interesting features provide usable advice and practical tips for postal customers. The writers know their audience and how to craft copy to reach them. Nicely done.”

Notes from a former Reader

Deborah L. Turner, Writer, National Multiple Sclerosis Society, New York, NY. “A powerful, autobiographical story, compellingly told with intensity, passion and poignancy.”

Design & Illustration

2004 Salary Survey

Giulia Fini, Art Director and Tami Fried, Photo-Illustrator, CMP Media/CRN, Manhasset, NY. “ ‘Design in service to the content’ is a concept these folks get. Legible type, appealing, functional ‘chart’ illustrations and effective use of screens and sidebars – all work together to reinforce and clarify the editorial. Well done.”

Speaking our Truth: Families, Substance Abuse, and Recovery

JBS Design Center, Johnson, Bassin & Shaw, Inc., Silver Spring, MD. “Beautifully designed, clean attractive type and callouts and exceptional black and white photography make this a prime example of how to create an appealing one-color publication.”

Lasting Moments

Jennifer Pesonen, Marketing Assistant, Meredith Integrated Marketing, New York, NY. “A lush, gorgeous design with extraordinary, welcoming spreads, appealing use of primary colors and pastels and – detailed yet nicely-flowing design. Hard to imagine how they could top this.”

Decade by Decade

Ann Harvey, Art Director, Sky, Greensboro, NC. “Wonderfully creative use of old art and photographs dating back to the 1930s helps create evocative, involving spreads. Nostalgia in service to art. A simply first class effort. No coach class here!”

150 Years School District 4J

CAWOOD, Eugene, OR. “Beautifully designed, this calendar is exceptionally informative, with clearly formatted calendar pages, lively, well-written copy and effective use of screens and callouts to reinforce the content.”

The Big Picture

Reece Quinones, Senior Graphic Designer, Association for Supervision and Curriculum Development, Alexandria, VA. “Superb cover design – a beautifully rendered example of making one portrait photo out of many. The typographic design – so important for legibility in book design – is also top drawer. Fonts, leading, callouts and subheads all work seamlessly together to make for an easy-reading experience.”

November 2004 – The Kerry Connection

Roxanne Rash, Art Director, Document Management Industries Association/Print Solutions Magazine, Alexandria, VA. “The photo montage – as a visual technique – is a bit of a cliche but this montage works exceptionally well with its blend of old black and white and new color photos, superimposed on a photo of the original site. Nicely feathered-in text completes the package.”

2004-2005 13-month Calendar

Jill Alexander, Director of Communications, The Pingry School, Martinsville, NJ. “Charmingly designed calendar features clever use of old archival student photos juxtaposed with shots of today’s students. Very effective. The calendar formatting is clean and attractive with subtle yet effective use of screens and color tones. Nicely chosen and sized typography is legible yet subtle. The whole exceeds the sum of its parts.”

The Professional Skier, Spring 2004

Rebecca Ayers, Managing Editor, Professional Ski Instructors of America, Lakewood, CO. “Strikingly beautiful spreads – one after the other – offer outstanding photography, creative use of heads and a rare dynamic variety. A spectacular visual treat.”

Summer’s Here

Lisa McCann, Illustrator, Sacramento Municipal Utility District, Sacramento, CA. “A beautiful composition, turning an everyday event into a work of art. You’d expect to see it on display at the National Gallery of Art.”

SWE Spring 2005

Connie Conklin, Designer, SWE Magazine, Society of Women Engineers, Cleveland Heights, OH. “Dynamic, interesting spreads, striking illustrations, crisp, appealing type, sidebars and screens and an invitingly presented contents page make this redesigned magazine a winner.”

Special Publications

HSBC – Consolidation of Retirement Plans

Kenneth Groh, Vice President, Aon Consulting, Inc., Chicago, IL. “If there is any task more complex than clearly explaining the myriad features and choices of an employee retirement plan, it has to be explaining all that is the context of a merger of two different organizations’ plans. Whew! But this campaign pulls it off, using a broad range of communications vehicles. Clear, well-organized content and clean, simple design carry the day.”

FLSA Wage and Hour Self-Audit Guide

Susan E. Prince, J.D., Managing Editor, Business and Legal Reports, Inc., Old Saybrook, CT. “Research, organization, clarity of copywriting and content formatting are all first rate. Clean layout and typography reinforce the crisp in-depth copy. An exceptional guide.”

Health On Time Cardiac

Paula R. Frey, Vice President, Marketing, General Learning Communications, Northbrook, IL. “Top drawer design, photography and type make for an eye-popping centerfold spread, which, in turn, showcases well-researched, useful and interesting copy.”

Leadership in Project Management

Imagination, Chicago, IL. “This beautifully designed and wonderfully focused annual journal offers in-depth, top-level feature articles on leadership development – all showcased in a vibrant layout featuring exceptional photo spreads, attractive illustrations and interesting and effective use of heads, callouts and sidebars.”

September 2004 PublixNews – Hurricane Special Edition

Corporate Communications, Publix Super Markets, Inc., Lakeland, FL. “This well-planned publication features a dramatic cover, appealing bold center spread charting the hurricane’s path, followed by short people stories (how they coped and overcame) with captioned photos – and a nice, low-key ‘we’re there when you need us’ corporate plug, and ‘be prepared’ advice. Very smart, very attractive example of Publix’s public communications.”

Home Energy Management Guide

SECO Public Affairs Department, Sumter Electric Cooperative, Inc., Sumterville, FL. “An eye-catching blend of colorful and easy to grasp photos, illustrations and charts reinforce clear, tightly-written copy. Precisely targeted to its intended audience, this one’s a keeper.”

Trash Troubles Workbook

Janice Thompson-Burgess, Public Education Specialist, City of Fort Worth, Fort Worth, TX. “This simple easy to understand booklet – with clear graphics, legible text and tightly written copy – makes the do’s and don’t of taking out your trash, well, dirt simple.”

Employee Satisfaction Survey Brochure

Pamela Maurer, Editorial Manager Lehigh Valley Hospital and Health Network, Allentown, PA. “What a unique and clever way to get employee’s attention. Lovely ‘top of the charts’ music analogy makes for a great graphic theme that carries through from cover to cover. The spreads nicely frame the lively copy with effective charts and deftly illustrated silhouettes of staff and patients. Well done!”

City of Naperville Emergency Preparedness Guide

Office of Community Relations, City of Naperville, Naperville, IL. “Exceptionally well thought out, this guide is clearly written and organized. Naperville is planning ahead.”

Bioterrorism Preparedness Project

Robin Antognoli, IPC Public Affairs Specialist, Illinois Poison Center, Chicago, IL. “Extremely well planned and presented manual for professionals combines with useful field ‘quick guides’ for recognizing and treating bioterrorism attacks, and helpful materials for public distribution – to make for an effective package, well-designed and well-written.”

Learning by Design

Debra Stratton, Publisher, Stratton Publishing and Marilee Rist, Publisher, National School Boards Association, Alexandria, VA. “Beautifully designed contents pages, crisp, effective photo spreads, clear type and copy that manages to remain both interesting and useful from the first to the last case study.”

APEX 2013 is open for entries.

The new Category List for APEX 2013 is posted, and you may wish to review it while planning your entries! Please see the Call for Entries brochure (pdf). It includes a paper entry form.

Apex Alerts

APEX Entry Deadline extended to April 10th! If you've already entered, we very much appreciate your early participation. But if you haven't yet entered, there's still time -- especially if you need to upload files or finalize your entries.